✕ About AI Marketing Experience Skills Contact
AI-Enabled Marketing Expert

Akshay
Abhilash

Marketing Expert & Creative Lead
Dubai, UAE  |  5+ Years Experience

Results-driven marketing professional who fuses creative storytelling, data-driven strategy, and cutting-edge AI tools to build brands that resonate and campaigns that convert. From brand architecture to performance-led digital campaigns, I deliver integrated marketing that moves both people and metrics.

Available for Work View Experience
Available for on-site roles in UAE  |  Remote roles worldwide
Akshay Abhilash – Marketing Expert & Creative Lead
0
Years of
Experience
AI-Enabled
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Who I Am

Marketing that moves
people & metrics

I am Akshay Abhilash, a Marketing Expert and Creative Lead based in Dubai, UAE. Backed by more than five years of progressive experience across Abu Dhabi and Dubai, I bring a rare blend of analytical thinking and creative storytelling to every campaign I touch.

My career spans brand architecture, multi-channel campaign management, content strategy, paid media, and cross-functional team leadership. I have built marketing functions from scratch, mentored diverse teams, and delivered measurable revenue impact for companies in technical services, retail, and technology distribution.

As an AI-enabled marketer, I actively embed generative AI, predictive analytics, and intelligent automation into campaign workflows. This lets brands move faster, spend smarter, and communicate more precisely than was ever possible before.

0
Years Experience
0
Companies Led
UAE
Based in Dubai
0
Certifications
🎯
Strategic & Data-Driven
Every campaign is anchored in real data. Google Analytics, Meta Ads Manager, and CRM dashboards inform every creative and budget decision, making ROI measurable from day one.
🎨
Creative Direction
From visual identity systems to long-form copy, I direct brand storytelling that builds trust, emotional resonance, and lasting recall across every customer touchpoint.
👥
Team Builder & Mentor
I hire, onboard, and mentor cross-functional marketing teams, establishing clear OKRs, sprint cycles, and creative workflows that scale with business growth.
🤖
AI-Enabled Marketing Expert
I integrate tools like ChatGPT, Claude, Midjourney, Jasper, and HubSpot AI into live workflows, cutting content production time by up to 40% while unlocking hyper-personalised audience targeting at scale.
Next-Gen Expertise

AI-Enabled Marketing

I do not just use AI tools. I architect AI-driven marketing systems that integrate seamlessly with brand strategy, creative direction, and performance data to deliver outcomes that traditional methods cannot match.

✍️
AI-Augmented Content Creation
Using large language models (ChatGPT, Claude, Jasper) to generate on-brand copy at scale, from social captions and email sequences to long-form SEO articles and ad variations. Human-edited for brand voice, then A/B tested for real-world performance impact.
GPT-4 / Claude / Jasper
🎨
Generative Visual Production
Leveraging Midjourney, DALL-E, and Adobe Firefly to rapidly prototype campaign visuals, hero imagery, and product mockups. This dramatically reduces design turnaround and enables real-time creative iteration with stakeholders.
Midjourney / DALL-E / Firefly
📊
Predictive Analytics & Optimisation
Applying AI-driven audience segmentation and predictive modelling to identify high-value customer clusters, forecast campaign performance, and dynamically reallocate budget toward top-performing channels in real time.
GA4 / Meta AI / HubSpot AI
🤖
Marketing Automation & Personalisation
Building AI-triggered email workflows, chatbot funnels, and dynamic landing pages that personalise the user experience based on behaviour, geography, and purchase intent, significantly lifting conversion rates while reducing manual workload.
HubSpot / Mailchimp AI / ManyChat
🔍
AI-Driven SEO & SEM
Using Semrush AI, Surfer SEO, and Google Performance Max to automate keyword clustering, content gap analysis, and smart bidding strategies, improving organic rankings and paid search efficiency simultaneously.
Semrush AI / Surfer / PMax
📈
AI-Powered Reporting & Insights
Transforming raw campaign data into executive-ready narratives with AI-assisted dashboards (Looker Studio, Power BI) and natural-language summaries, enabling faster strategic decisions across all stakeholder levels.
Looker Studio / Power BI / GA4
Career Path

Work Experience

5+ years of progressive marketing leadership across Dubai and Abu Dhabi, UAE.

Fortune Luck Technical Solutions
Marketing Manager
Current Role
Feb 2025 – Present
📍 Abu Dhabi, UAE

Fortune Luck Technical Solutions LLC is a UAE-based tech solutions company delivering end-to-end digital and technical services for commercial and residential clients across the country. As Marketing Manager, I own the entire marketing function from brand positioning to campaign execution and team performance.

Architected and executed end-to-end integrated marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and email, generating a consistent and measurable flow of qualified B2B leads for the company's technical services portfolio.
Developed a comprehensive brand content strategy covering the website, social channels, email newsletters, and sales collateral, creating consistent high-impact messaging that directly supports the sales pipeline and shortens the enterprise deal cycle.
Built and mentored a cross-functional marketing team comprising a graphic designer, content writer, and digital specialist, introducing clear OKRs, sprint cycles, and performance reviews to align daily output with business growth targets.
Introduced AI tools including ChatGPT, Midjourney, and HubSpot AI into the marketing workflow, reducing content production time by approximately 40% while maintaining strict brand quality and tone-of-voice consistency.
Led full event marketing and trade show participation strategy, coordinating promotional materials, booth creative briefs, and post-event lead nurturing campaigns to maximise pipeline conversion from each activation.
Directed website strategy and UX improvements with the development team, implementing on-page SEO, structured data markup, and conversion rate optimisation techniques that lifted organic search visibility and reduced bounce rate.
Produced executive-level marketing performance reports for leadership using Google Looker Studio, clearly visualising campaign ROI, channel attribution, and forward strategic recommendations.
Owned the full digital advertising budget across all platforms, continuously A/B testing creatives, audiences, and landing pages to maximise return on ad spend and drive down cost per lead.
Brand Strategy Google Ads Meta Ads LinkedIn Ads AI Tools Team Leadership SEO B2B Marketing Event Marketing CRO
Tony Win
Marketing Manager
Sept 2023 – Jan 2025
📍 Dubai, UAE

Tony Win is a Dubai-based company operating in the retail and consumer goods space, focused on brand growth, product distribution, and customer engagement across the UAE and wider GCC market. As Marketing Manager, I led end-to-end marketing strategy and delivery across digital and traditional channels.

Developed and implemented a full-funnel integrated marketing strategy spanning Google Search, Meta, display, email, and in-store activations, delivering measurable increases in brand awareness and customer acquisition across the UAE market.
Managed and optimised multi-platform paid campaigns with full budget ownership, continuously monitoring CPL, CPA, ROAS, and CTR and reallocating spend toward the highest-performing audience segments and creative combinations.
Directed the creative team in producing campaign assets for ATL and BTL activations including digital ads, outdoor banners, product packaging inserts, and in-store point-of-sale materials, maintaining tight brand consistency across all formats.
Conducted systematic competitor analysis and consumer research using SEMrush, Meta Audience Insights, and primary research, translating findings into quarterly campaign strategy pivots.
Managed social media content planning, production, and publishing across Instagram, Facebook, LinkedIn, and TikTok, growing the combined organic follower base and improving average engagement rates through targeted storytelling and platform-native formats.
Led product launch campaigns from go-to-market positioning and messaging frameworks through to creative execution, paid amplification, and post-launch performance analysis.
Prepared monthly and quarterly marketing performance presentations for senior leadership and investors, communicating budget utilisation, campaign outcomes, and forward strategy clearly and confidently.
Supported CRM strategy using HubSpot, segmenting customer databases and designing automated email workflows to drive repeat purchase, loyalty programme engagement, and referral behaviour.
Campaign Management Social Media Strategy Market Research ROI Optimisation Creative Direction Go-to-Market HubSpot CRM Content Strategy Reporting
Altech FZCO
Digital Marketing & Social Media Executive
Sept 2020 – Sept 2023
📍 Dubai, UAE

Altech FZCO is a Dubai free zone technology distribution company supplying consumer electronics, imaging solutions, and IT products across the MENA region. Operating as a group alongside NGI (an Altech Group Company), it serves as the authorised regional distributor for Fujifilm and other leading technology brands.

Created a comprehensive library of BTL (below-the-line) marketing assets for print and digital channels, including product brochures, trade show materials, digital banners, social media graphics, and promotional content using Adobe Photoshop, Illustrator, InDesign, and Canva Pro.
Took full ownership of website creation, ongoing maintenance, and day-to-day CMS management, implementing regular content updates, on-page SEO enhancements, technical fixes, and performance monitoring through Google Analytics and Google Tag Manager.
Developed and maintained a consistent content calendar across company websites and social platforms, producing original copy, photography briefs, and video scripts to sustain active brand presence across Instagram, Facebook, and LinkedIn.
Planned and executed email marketing campaigns via HubSpot and Mailchimp, building segmented subscriber lists, designing branded HTML templates, and tracking open rates, click-through rates, and conversion attribution to continuously improve engagement metrics.
Implemented SEO best practices across the Altech and NGI websites including structured content, meta optimisation, internal linking, and backlink outreach, improving organic search positions for target product categories.
Supported the sales team with tailored digital assets and client presentation decks for product launches and distributor meetings, ensuring all materials accurately reflected brand guidelines and the latest product specifications.
Produced full product campaign creative for flagship brand partnerships including Fujifilm, conceptualising and designing complete social media campaign visuals, ad creatives, and promotional materials deployed across digital and offline channels throughout the MENA region.
Adobe Creative Suite Content Creation Website Management Google Analytics Email Marketing HubSpot SEO Social Media BTL Creative
What I Bring

Skills & Expertise

📣
Marketing Strategy
Brand Development Digital Marketing Campaign Strategy Go-to-Market Market Research Competitive Analysis Performance Marketing
🎨
Creative & Content
Creative Direction Brand Storytelling Copywriting Content Strategy Visual Identity Social Media Content BTL Materials
📊
Paid Media & Analytics
Google Ads Meta Ads LinkedIn Ads SEO / SEM Marketing Analytics A/B Testing CRO
👥
Leadership & Operations
Team Building Cross-functional Collab Project Management Event Marketing Budget Management Stakeholder Reporting
🤖
AI & Emerging Tools
Generative AI (GPT / Claude) AI Image Generation Marketing Automation Predictive Analytics Chatbot Marketing AI-Driven SEO
🌐
Web & UX
WordPress CMS Management UX/UI Principles Landing Page Design Google Tag Manager Conversion Optimisation
Tech Stack
🎨
Adobe Suite
📈
Google Analytics
🟠
HubSpot
🔵
Meta Ads
🟡
Google Ads
🔍
SEO Tools
📐
Canva Pro
🏷️
Tag Manager
🌐
WordPress
💼
LinkedIn Mgr
📧
Mailchimp
📊
Sheets
🤖
ChatGPT
🖼️
Midjourney
Credentials

Certifications & Qualifications

🎓
Fundamentals of Design
Coursera
2019
🔍
SEO Certification
UC Davis
2020
📊
Google Analytics
Google
2019
🖥️
UX & UI Design
Google
2021
Academic Background

Education

🎓
BSc. Computer Systems
Heriot-Watt University
Dubai, UAE  |  2014 – 2017

One of the UK's most respected technology universities, with a Dubai campus. This degree built the analytical and systems-thinking foundation that underpins my data-driven approach to modern marketing.

📚
All India Senior School Certificate
Our Own English High School
Sharjah, UAE  |  2011 – 2013

CBSE curriculum providing a rigorous academic foundation across sciences and humanities, cultivating the multi-disciplinary curiosity I bring to creative and strategic marketing work today.

Communication

Languages

🇬🇧
English
Professional Proficiency
🇮🇳
Malayalam
Native
🇮🇳
Hindi
Conversational
Get In Touch

Let's build
something great

I am open to marketing leadership roles, creative strategy opportunities, and consulting engagements. Whether you are scaling a brand or launching something new, I would love to connect.

✉️
Email
akshay.abhilash95@gmail.com
📱
Phone / WhatsApp
+971 50 477 2417
LinkedIn
linkedin.com/in/akshayabhilash
📍
Location
Dubai, UAE
🏢
On-Site Roles in UAE
Available for full-time, on-site Marketing Manager and Creative Lead positions in Dubai, Abu Dhabi, Sharjah, and across the UAE. Open to relocation within the Emirates.
Available Now
🌍
Remote Roles Globally
Open to fully remote or hybrid marketing opportunities with international companies. Experienced in async collaboration and working effectively across time zones.
Available Now
💡
Consulting & Freelance
Available for consulting projects in brand strategy, AI marketing implementation, and creative direction for startups and growth-stage brands.
Open to Inquiries